Marketing Awards 2012

NZ Gardener Marketing Awards 2012

As with previous years there were a high number of quality entries, but dominated by just a few names. One of the judges commented
“What's coming through to me is some of the entrants have a real passion for their business/gardening but not the expertise to visually express their business, while others have all the 'toys' but not the passion.”

The awards were presented by NZ Gardener Editor Jo McCarroll at the annual Awards Dinner at conference in Auckland. Thanks to Kerry Johnstone for the photos.

Best Printed Advertisement - Retail Nichols Garden Group Live Play Garden Spring Sale
Best Printed Advertisement - Supply Yates NZ Womens Weekly Advertorial 26 Sept
Best Radio Advertisement Mitre 10 Mega Nelson Gardening with Felicity
Best Television Advertisement Tui Products Tui Times
Best Plant Label Tharfield Nursery Pomegranate Wonderful
Best Point of Sale Material Tui Products Novatec
Best Newsletter Tui Products  
Best Website - Highly Commended Nichols Garden Group  
Best Website - Highly Commended Southern Woods Tree Nursery  
Best Commercial Catalogue Lyndale Nurseries Auckland  
Best Consumer Catalogue/Brochure Tui Products Tui Times
Best Merchandising Mitre 10 Mega Nelson Smokin? Coprosmas
Best Direct Marketing Campaign Tui Products School Garden Challenge
Best Marketing Campaign Nichols Garden Group Growing Rewards

Trophies


DJ Liddle Award for Excellence in Retail Advertising Nichols Garden Group

George Rainey Cup - best overall advertisement Yates NZ
Ces Wallis Cup for the Best Marketing Campaign Nichols Garden Group
David Goudie Cup for Excellence in Marketing Yates NZ

 

12/8/12

 

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Rhys Gibbs, Nichols Dunedin accepts
the Ces Wallis cup.

 

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Fiona Katavich, Yates accepts
the David Goudie cup


 

 

2012-08-27