NZ Gardener Marketing Awards 2012
As with previous years there were a high number of quality entries, but dominated by just a few names. One of the judges commented
“What's coming through to me is some of the entrants have a real passion for their business/gardening but not the expertise to visually express their business, while others have all the 'toys' but not the passion.”
The awards were presented by NZ Gardener Editor Jo McCarroll at the annual Awards Dinner at conference in Auckland. Thanks to Kerry Johnstone for the photos.
Best Printed Advertisement - Retail |
Nichols Garden Group |
Live Play Garden Spring Sale |
Best Printed Advertisement - Supply |
Yates NZ |
Womens Weekly Advertorial 26 Sept |
Best Radio Advertisement |
Mitre 10 Mega Nelson |
Gardening with Felicity |
Best Television Advertisement |
Tui Products |
Tui Times |
Best Plant Label |
Tharfield Nursery |
Pomegranate Wonderful |
Best Point of Sale Material |
Tui Products |
Novatec |
Best Newsletter |
Tui Products |
|
Best Website - Highly Commended |
Nichols Garden Group |
|
Best Website - Highly Commended |
Southern Woods Tree Nursery |
|
Best Commercial Catalogue |
Lyndale Nurseries Auckland |
|
Best Consumer Catalogue/Brochure |
Tui Products |
Tui Times |
Best Merchandising |
Mitre 10 Mega Nelson |
Smokin? Coprosmas |
Best Direct Marketing Campaign |
Tui Products |
School Garden Challenge |
Best Marketing Campaign |
Nichols Garden Group |
Growing Rewards |
Trophies
DJ Liddle Award for Excellence in Retail Advertising |
Nichols Garden Group
|
George Rainey Cup - best overall advertisement |
Yates NZ |
Ces Wallis Cup for the Best Marketing Campaign |
Nichols Garden Group |
David Goudie Cup for Excellence in Marketing |
Yates NZ |
12/8/12
|
|
Rhys Gibbs, Nichols Dunedin accepts
the Ces Wallis cup.
Fiona Katavich, Yates accepts
the David Goudie cup
|