Strategic Plan 2011-2016

NGINZ's Strategic Plan - 2011-2016

Front Footing Development ... a paradigm shift

Our customer's paradigm has changed - for a decade we spent; "we want it, we can afford it, stick it on the plastic". Now "we don't need it, we can't afford it, don't buy it" dominates.

Our members have felt its impact - trade's been lacklustre for many, wholesale and retail channels continue to change, margins are under pressure and tough economic times have not done our share of the discretionary dollar any favours.

At the same time, opportunities abound; indeed in the Board's industry SWOT analysis, which we'll discuss at conference, there were "far more opportunities than we know what to do with". Translate that into a set of strategic objectives and we've a very solid critical path ahead that will see the industry, the Association, and you our members, benefit. Mind you, business next year will not be the same is it was ten years ago, and in ten years time, it will be different again - doing the "same old", does not work - and doing nothing is not an option.

At the same time, opportunities abound; indeed in the Board's industry SWOT analysis there were "far more opportunities than we know what to do with". Translate that into a set of strategic objectives and we've a very solid critical path ahead that will see the industry, the Association, and you our members, benefit. However, business next year will not be the same as it was ten years ago, and in ten years time, it will be different again ... Doing the "same old", does not work - and doing nothing is not an option.

With the key mission component being enhanced member well-being our Strategic Plan is intended to capture SWOT opportunities and move us forward. It comprises six major objectives:

  1. Market Growth - Growth in the greenlife products and services market and our members share of it
  2. Effective Communication - Members, stakeholders and consumers are enthusiastic about our Association and the benefits and services it provides
  3. Enhanced Capacity - Enhanced industry capacity and efficiency through upgrading skills, knowledge and practice
  4. Strong Advocacy - Respected relationships and effective work promotes ease of doing business
  5. Environmental Stewardship - Leadership in environmental stewardship and marketing
  6. Sustainable NGINZ - Equipped, resourced, positioned and doing our job

It's a paradigm shift for the Association - one that sees us move from largely back footing administration to actively front footing development and promotion.

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2013-02-08